Business on secushare

Business on secushare

Let's make a commercial social network. The difference is that the operator of the network is humanity, not a specific company. The contents however should be commercial whenever useful to be commercial. A tool like secushare has the potential of becoming a pretty safe platform for business-to-business (B2B) and business-internal communications, like exchanging company secrets.

Whereas in the business-to-customer (B2C) use case the advantage is mostly on the consumer side, regaining their anonymity as they have it in real life, or used to have it before face recognition, credit cards and payback systems arose. For the businesses it's more like being pro ecology.. now we're pro consumer protection by allowing for business over secushare rather than over a regular website. It's a predicate you can advertize. Maybe, considering recent developments, it's also a characteristic one should enforce by law. Some say big data is the greatest threat to the constitutional integrity of democracy.

secushare is not particularly for or against capitalism, but it is intended to offer a fair marketplace for a fairer way of doing digital business than the Web with its client-server architecture has come to be. Business would however be different, because…

  1. the customer's identity is not the product;
  2. the secushare infrastructure isn't the product either;
  3. nor is it the customer's social data.

secushare enables customers to subscribe to company information without exposing any data. For a company it's just another social media channel like Twitter, only this time it doesn't get to reap information about who is following. Since companies already do social media marketing, they just add secushare to their portfolio, and if they already discovered it for internal security, they do not even have an extra installation or usage learning curve.

secushare could also enable customers to have a pseudonymous communication with the company. It might even allow customers to make pseudonymous business with a company, if the product is virtual enough and a suitable anonymous payment system is available. If not, the customer can choose to reveal data only when it is really needed.

For a more elaborate vision of a Web that We should actually Want, enjoy this paper presented at the W3C Privacy Workshop: A Web Respectful of the Constitution is Possible by carlo von lynX.

In the meantime, our friends of the IPFS project have implemented some of these ideas.